Visualization has become a key part of branding these days. The immense amount of effort into building a brand also extends to flaunting a strong and impactful visual identity. Exhibiting your brand's mission, values and personality is a key factor for expanding business depths. This is where visual identity comes along, yet the prospect is often overlooked.
To learn more about corporate identities and what they can do for your brand, browse the article below. Here, you can find all the necessary tools for building a powerful brand identity to boost your brand's productivity. Let's begin!
Part 1 A Brief Introduction to Visual Identity
Simply put, visual identity is a combination of all the different visual and graphical elements of your brand, such as logos and fonts. Visual branding defines the visible components of your brand and their accessibility across multiple channels. It is what a customer sees of your brand for the first time and evaluates its potential based on it.
Visual identity works by shaping the image and highlighting the visible elements of your brand. It can include your brand's logo, your signature color, the typography, the design of your store, etc. Visual identity helps in making your brand recognizable and makes you stand apart from the crowd. Your visual identity is a reflection of your brand and what it has to offer to consumers.
As first impressions can be quite long-lasting, it is necessary to create an impactful visual identity. Not only does your visual branding need to be distinct and individual, but it also needs to have the element of consistency. Consistency in the brand identity is known to increase brand visibility and reach significantly.
Part 2 Comparing Visual Identity & Brand Identity
The terms brand identity and visual identity are often intermingled with each other. Although closely resembling each other in many regards, certain elements distinctly separate the two types. Let's dive in to see what they are.
Visual identity is the visual representation of your brand. Everything that can be seen about your business, including your logo, the interior space of your store, your trademark typography, and color palettes, all fall in this category. All the graphical information that expresses your brand and helps it stand out will be your visual identity.
On the other hand, brand identity is slightly different. Brand identity contains all the various elements and tools that you can use to build a brand image. These elements stem from a brand's values, goals, position, etc. Corporate identities may use different means to communicate their products to build a distinctive identity and expand the visual horizon of clients.
Part 3 Key Aspects of Visual Identity
It is important to pay attention to where and how you fit into the market. Developing pragmatic strategies for your visual branding will certainly prove helpful in creating a powerful impression. That being said, it is important to take the right steps to build a visual identity.
For that purpose, here are a few key aspects of visual identity that one must bear in mind while designing the branding element of your company.
1. Consistency is Key
One of the most important factors in building a strong brand identity is consistent with your visual branding. Seeing a consistent pattern of visual branding over and over again is compelled to have an impact on the viewer's mind. Being consistent in your branding and design will certainly help increase your association and recognition on different platforms.
2. Signature Color Palette
While designing a visual identity for your brand, it is necessary to choose the right color palette. Select colors that go with your product and the overall theme of your brand. Their signature colors often recognize major brands. So to be recognizable, choose a color palette and stick to it. You can also choose a core color for consistency and choose different secondary colors.
3. Distinctive Logo
A logo is undoubtedly the most important element for a brand. It represents who you are. A well-designed logo can be a great way to express professionalism. A good logo identity does not always mean branding, although it can do that too. Trademark logos can become a symbol of success and glory when crafted with perfection.
The distinctive use of typography can add loads to your visual identity. Fonts that represent your brand are a great way of creating a memorable image. Several well-known brands these days feature distinct typography that consumers can identify in a heartbeat. Being consistent in your fonts is also a key aspect here.
5. Purpose and Story
It is important to know your brand's story. Let the consumers know what you stand for. Give your brand a voice powerful enough to be heard. It is what often leaves an impression in people's minds. The visual identity of your brand needs to be memorable. You can do that by highlighting your brand's story, values, strategies, content, and much more.
6. Targeted Audience
Before initiating the marketing strategies, it is important to know your target audience. You can run a successful business by knowing what your audience wants and how they want it. Get into their minds, understand their needs. You can target your audience by focusing on their age, gender, interests, and other factors. Also, identify their problems and narrate how you can be of service.
Though often overlooked, building a strong brand identity is necessary for survival in this era. With the growing competition in the market, one can barely last long without a strong and impactful visual identity.
Visual branding will be a key ingredient for your brand recognition and flourishment. Thus, it is important to build a powerful brand identity that represents your values and ensures the delivery of a relatable and pertinent impression to prospective clients.