eCommerce is considered the future of the present and generations to come next, don't you agree? With businesses going online, people are putting in real effort to personify their brand and develop a venture with a real image.
The article first explains the basics and essence of the eCommerce brand and offers a review of four V's that make the brand mesmerizing. In addition to this, PixCut and PixStudio will be the talk of the town in detail. So, without delaying this any further, let us jump right into it!
In this article
Part 1 How do you Define an eCommerce Brand?
The entrepreneurs may know how eCommerce branding works and what methods should be adopted to succeed. But they are unaware of the soul of the eCommerce brand. The top eCommerce brands are flourishing because they know the basics of Shopify brands.
eCommerce brand means how a layman perceives the company and what is the brand image. It does not only involve an attractive tagline, a showy logo, and a thoughtful brand name, but there is more to it. It can also be defined as the brand personality that people think of when they hear the company introduction.
In addition to this, perfect branding allows the customers to achieve an emotional connection with the company. This acts out as the greatest competitive advantage. Where services are equally important, strong, and engaging branding can develop clients more than anything in this world.
Importance of eCommerce Brand
The significance of luxury eCommerce is as follows.
- The eCommerce branding establishes an aura of trust in the market. People are preferably most likely to go for a brand than a local product.
- An ideal eCommerce brand develops brand advocacy. A good experience between clients and the company ensures that the customers recommend the services to other users.
- With consistent branding ideas, people are all set to place their expectations on the company. Resultantly, a strong fan following is developed in no time.
Part 2 The Four V's of a Good eCommerce Brand
The direct-to-consumer eCommerce works on the four V's that make a valuable eCommerce brand. Luckily, the section reflects upon these V's and how they create a lifelong brand with a strong image. The examples of Allbirds and GymShark would be given to relating to the V's.
To have a better chance at capturing customers, a vision statement is your way to it. The vision of an eCommerce brand tells the customers the problems that they wish to solve in the future. Therefore, a clear and thoughtful vision is needed to make people invest in your products in the long run. In easy terms, a vision is something your brand years to achieve in the longer run.
A footwear brand, Allbirds, works on one vision to create a successful presence in the market. Their vision is to offer comfortable and sustainable footwear to the customers, and their effort on this vision never goes out of style!
To define the brand in real terms and humanize it, the next V is Voice. The Voice makes sure that your eCommerce brand is not just a logo. It makes the company recognizable; therefore, it can be friendly, humble, supportive, and warm. To create a voice, it is important to look for common themes in communicating with your customers and the general public.
A clothing and workout wear brand, Gymshark Shopify, has a unique voice that gives exclusivity to the brand in the flesh. The focal persons always find a way to include the general public in their ventures and values their feedback. Resultantly, flawless and ideal brand imagery is created, enhancing brand advocacy.
Most Shopify brands put their blood and money on the Visuals of their eCommerce brand. The Visuals include all the visible symbols, color palettes, typography, fonts, and other visuals that create exclusivity. Work on the brand logo design to make it minimalistic and thoughtful. The typography must be classic and legible, while colors have to sync with the brand message and tagline.
To give an idea of Visuals, the eCommerce brand, Gymshark developed an impactful and engaging marketing technique to lure in customers for Black Friday Sale. The campaign turned all the imagery and visuals black to send the message across.
The last of the lot is Values. This type of V displays the priorities of the business and what is important for the audience. Furthermore, Values guide the business tycoon on what to do next in the venture. To make an exceptional set of values, you might want to ask yourself the top 5 priorities of your brand, the working stance of your favorite brand, and the happenings of the target market.
Allbirds Shopify footwear brand shares its ideology with us. Its value states that they are responsible for bringing comfort to their clients. Even when the brand has no discounts policy, people are willing to spend every inch of their penny on the products.
Part 3 How to Design Impressive Product Images for your eCommerce Brand?
The section spins around a renowned brand that helps the user play with any product image to tailor its usage. PixCut, as we know it, offers a set of effective features to make the process easy and smooth while providing a mobile-friendly user interface.
The graphic designer expert, PixStudio, is an editor tool that lets the user design impressive product images for the Shopify brands. If you are unaware of how both of these tools work, allow us to walk you through the procedure.
Step 1: Signing up
The first and foremost step is to launch PixCut from the browser. After that, sign up to create an account. Log in if you already have an account.
Step 2: Remove Background and Access Editor
Upload the image from the interface that pops up. The user can remove the background and download the output imagery "Free" and in "HD." Hit "Design for Free Now," located in the bottom right corner text.
Step 3: Designing Process
From the PixStudio editor window that opens up, click "Create a Design" and choose or create the aspect ratio based on the project. Make any changes to the file. One can remove background, insert text, and photos as well.
Step 4: Saving Process
After you are done, tap on "Download," situated at the top right corner. Select the file size and format. All done!
The article gave a detailed preview of the basics and importance of eCommerce branding and how it should be used to survive in the relevant industry. Apart from this, the write-up covered the major V's of a happening eCommerce brand and gave an exhaustive approach to PixCut and PixStudio to develop awe-inspiring product images.